For content to work harder, the brand must be visible. From the get go. According to System1 analysis in The Long and The Short (form) of it, it should be within the first two seconds of TikTok content. This doubles all aspects of brand growth.
For Electrolux we applied the same rule to their social assets. Brand and product up first. Followed by 2 or 3 stats which point to the story we are telling. Big callout link to the report to drive traffic.
All supported at corporate level with markets activating locally to deliver tangible outcomes.
With thanks as ever to Jessica Sars and Calina Gavril for keeping the faith. And to JON ROONEY for his many design talents.
