When the release we put out announcing the partnership between The London Resort and EDF didn’t get a huge pick up, I wanted to try it again. I believed more people should know about the deal which will see this “next generation theme park” become one of the most sustainable in the world.
So here’s what I did.
The next story we lined up was the first reveal of concept artwork. I chose four visuals which I believed would generate the most media interest. I put the spotlight on the sustainability message by putting it in the sub head then paraphrased the EDF story in the second para.
The result was over 420 news items with the majority carrying the sustainability message. Every national and key industry media carried it. Five broadcast hits and thousands of social shares and engagements.
Here’s the release.
The London Resort gives first look at “next generation” theme park
One of the most sustainable, world-class destinations also reveals ‘six lands’.
The London Resort has revealed new, concept artwork, for the six lands that will be created as the first phase of the 535-acre site, the equivalent of 136 Wembley Stadiums. The visuals are the first to be revealed since The London Resort announced its partnerships with the BBC, ITV Studios and, most recently, Paramount Pictures.
It follows hot on the heels of a partnership announcement with EDF Energy that aims to make The London Resort the most sustainable, major theme park destination in the world. In what is believed to be a first for the global tourism industry, the deal will see The London Resort pursue a Net Zero emissions goal.
Four visuals have been released, hinting at the “next generation” rides and unique experiences people can expect when the park opens in 2024.
“We are creating a first-class theme park. A destination that maximises all the new, immersive and interactive technologies and experiences in the world,” said PY Gerbeau, Chief Executive of London Resort Company Holdings (LRCH). “But we won’t just be creating a world class leisure destination, it will also be one of the most sustainable theme parks on the planet.”
“We have three guidelines we work to when it comes to developing attractions,” continues Gerbeau. “Number one is innovation. We’re not here to copy what’s been done before even if it has been successful. Number two is relevance. We need to consider that the customers of today will not be the customers of 2024. And the third is flexibility. We need to create a park that can evolve and adapt easily.”
Billed as one of the most ambitious theme park projects ever in Europe, the London Resort will be the first European development of its kind to be built from scratch since the opening of Disneyland Paris in 1992. It will eventually be a two-park resort – the first ‘gate’ will open in 2024 and the second within five years (2029) and it is expected that around 70% of attractions will be undercover.
The six lands of The London Resort
The entrance to The London Resort will be via a grand plaza that leads visitors and hotel guests through ‘The High Street’. Full of shops, restaurants, hotels, a Convention Centre and a first-class waterpark.
Visitors can start their journey in The Studios, a gritty, modern-day warehouse district that practically roars with the exhilarating thrills of big, blockbuster features. A winning combination of explosive action, high-octane car chases and high-stakes espionage.
Just to the north lies The Woods, an enchanted realm where springtime reigns eternal and the boundary between reality and fantasy dissolves. Here, the young and young-at-heart will be invited to step through the pages of a storybook and embark on adventures that put a fresh spin on beloved bedtime stories, fables and fairy tales.
From the Woods, the journey continues through the ages into The Kingdom, an immersive realm of swords, sorcery, dragons & legend. This is England as a dark and ancient land, a place of threatening and imposing castles and mystical Arthurian legends.
To the north lay The Isles, a land of giant creatures, mythical beasts and adventures at the crossroads of imagination and reality. Fantastic jaw dropping architecture will combine with magnificent rides and 21st century technology.
The past begins to blend with the future in The Jungle. Ancient ruins of a mysterious long-lost Mesoamerican civilisation are seen pushing up through treetops. Here, an overgrown environment, brimming with ancient secrets, surprising discoveries and strange mystical artefacts will be transported to the present by inquisitive explorers – young and old.
The final land, dedicated to futuristic experiences, alien encounters and big thrill rides, The Starport is a bustling 23rd century landing zone. It will launch visitors into thrilling science-fiction adventures that are out of this world, leaving them mesmerised at things that should be impossible but are not.