Cure Parkinson’s – Preventing a Parkinson’s epidemic
A brand-led campaign to spark urgency and unlock funding
The challenge
Raise awareness of the world’s fastest-growing neurological condition and drive government, public and scientific action toward a cure.
Brand strategy
Creative
Communications framework
Messaging
Stakeholder engagement
“Thank-you. You are brilliant.”
Chair of Development Board
Cure Parkinson’s
How we approached it:
- Commissioned omnibus research with 2,000 UK adults to benchmark awareness and attitudes
- Identified a significant knowledge gap to frame a compelling public narrative
- Authored the report “Change the Future – preventing a Parkinson’s pandemic”
- Defined clear policy asks: immediate £90m government allocation for cure research; greater information and awareness to boost trial participation; urgent recruitment of scientists into Parkinson’s research
- Orchestrated a media launch and stakeholder engagement programme (media led by the charity), targeting Parliament, policymakers, clinicians and influencers
What it delivered:
- National conversation starter anchored in evidence and clear calls to action
- First brand-led campaign for the charity, expanding internal ambition and confidence
- Strong internal impact: shifted mindsets on the power of brand to drive outcomes
