The fifth edition is here. And now extended to APMEA for the first time. Five years. Over 70,000 people polled across European Markets. Blended with analysis of millions of wash cycles using connected appliance data from Electrolux and AEG. From formulating questions, analysing responses, tracking against historic data and crystallising the analysis and insights into a writing a report and managing the design and supporting assets, The Truth About Laundry is a labour of love. By all involved.
All pulling together to create an important piece of research with the aim of increasing clothing life and reducing environmental impact.
https://admin.betterlivingprogram.com/wp-content/uploads/2025/08/Truth-About-Laundry-2025.pdf
