Select Page

Build a stronger brand: 10 charts for a better business

#1 – Emotions yield stronger business results. A constant thorn I get from communications and marketing professionals is the total, unyielding organisational focus on the product. Sales over brand. Rational over-emotional. It shouldn’t be an either/or....

Brand Building and Positioning

Brand building and positioning are key to driving business performance. So, what stops everyone from doing it well? Read on for common pitfalls and solutions to increasing brand power and revenue. Brew Dog. Hard to argue against them being the brewing and marketing...