Select Page
POINTS OF VIEW
press release case study
Persistence pays off

Persistence pays off

Press release case study. When your story doesn’t get a bite, repurpose and go again A case study for making low times, high times. What makes a successful press release? It can happen to the best of us. There’s a good story just waiting to be told and you’ve got...

POINTS OF VIEW
why is brand purpose important
The perils of purpose

The perils of purpose

When a brand uses purpose for both positioning AND to communicate social good, it often forgets about distinction and differentiation. Very few can pull it off. Patagonia did, IMHO. "Build the best product, cause no unnecessary harm, use business to inspire and...

POINTS OF VIEW
what is brand purpose
Does a brand need purpose?

Does a brand need purpose?

“The meaning of life is to find your gift. The purpose of life is to give it away” Pablo Picasso (maybe) Purpose can strengthen a brand but it can also become a distraction. The research from Harvard and EY defines purpose as “an aspirational reason for being which...