Prestigious recognition from PR industry leading body, PRovoke, formerly the Holmes Report.
“It’s not every new agency that can claim a business the size of Marks & Spencer as its founding client, but that was exactly the case for Sentient, set up by Daniel Cohen in 2018. It’s not every new agency that has Cohen’s pedigree, either: before starting his own venture, he had helped to build three successful UK consumer agencies: Harrison Cowley, Trimedia and Grayling. He also grew integrated shop Atomic across EMEA, and, latterly, was SVP EMEA, digital and consumer at Lewis.
Sentient has deliberately set out to be a strategic brand consultancy rather than an activation-focused agency, with a proposition of helping clients find their “meaningful difference”. When M&S appointed the agency on a retainer to provide strategic and creative services, working with the corporate communications team, its remit was to challenge status quo thinking, harmonise and integrate marketing communications across the business and inject new energy into environmental programmes.
M&S was closely followed by The London Resort, Europe’s largest theme park, due to be built outside London, where the agency’s remit includes managing IP relationships and creating media assets to evolving the brand narrative and guide the media strategy. The team – Cohen plus a virtual network of specialists – has also helped Pernod Ricard’s Plymouth Gin revise its brand purpose, and guided wine producer Penfold’s into new territories. New clients in 2019 included Swedish home appliance brands Electrolux and AEG – which Sentient is supporting across Europe with strategic, integrated and creative comms – deep ocean exploration specialist Nekton, property developer Hammerson and new wine brand 19 Crimes.”