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Getting the measure of Cannes

Jun 19, 2019 | POINTS OF VIEW

What can the big winners from Cannes tell us about measuring the effectiveness of creativity? Remarkably little according to an analysis of the big winners.

The Creative Moment kindly published my analysis – click below to read it.

When reach and impressions are the standard bearer for effectiveness, it does little to change perceptions of an inward looking industry which needs to be more outward than ever.

Getting the measure of Cannes


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