Press release case study. When your story doesn’t get a bite, repurpose and go again A case study for making low times, high times. What makes a successful press release? It can happen to the best of us. There’s a good story just waiting to be told and you’ve got all...
Such good news to start the week to. 19 Crimes was a great brand to work on and another example of where, sometimes, global positioning doesn’t quite work for local markets. Four weeks of analysis and diagnostics identified how and where local markets could...
When a brand uses purpose for both positioning AND to communicate social good, it often forgets about distinction and differentiation. Very few can pull it off. Patagonia did, IMHO. “Build the best product, cause no unnecessary harm, use business to inspire and...
Prestigious recognition from PR industry leading body, PRovoke, formerly the Holmes Report. “It’s not every new agency that can claim a business the size of Marks & Spencer as its founding client, but that was exactly the case for Sentient, set up by Daniel Cohen...
The agency will be supporting the Swedish home appliance brands across Europe with strategic, integrated and creative comms. LONDON — Electrolux has appointed Sentient Communications on an EMEA brief to oversee strategic, integrated and creative...
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
