AI is a platform shift

“AI is a platform shift – much like web, social and mobile”. A cracking interview with Matthew Prince, CEO of cybersecurity giant CloudFare. Available on BBC sounds – Radical with Amol Rajan. With thanks to John Cottrill for the recommendation. If...

Accidentally Brilliant

Spent a very enjoyable hour or so with Josh Wheeler from Be Broadcast chatting about how I got into the industry (a lot of luck combined with an absolutely miserable economic climate), the agencies I’ve been fortunate to have run, dream clients and some lessons...

Master your story

Testing out my first carousel post with a direct promotion of my media training. What I’ve found is it’s not just about media – it also dramatically improves presentation skills. That’s the feedback I’m getting. Which is nice. But the...

Brands must be visible

For content to work harder, the brand must be visible. From the get go. According to System1 analysis in The Long and The Short (form) of it, it should be within the first two seconds of TikTok content. This doubles all aspects of brand growth. For Electrolux we...

The fifth edition is here

The fifth edition is here. And now extended to APMEA for the first time. Five years. Over 70,000 people polled across European Markets. Blended with analysis of millions of wash cycles using connected appliance data from Electrolux and AEG. From formulating questions,...