Sameness is a disease

Sameness is a disease. It slowly destroys brands—and often, they don’t even see it coming. Once a brand loses differentiation and distinctiveness, relevance fades, and decline follows. For decades, GAP defined popular culture with bold campaigns—Madonna with Missy...

At the top of Mount Ventoux

This is me. At the summit of Mont Ventoux. After 4 days of cycling across the southern Alps. I’d been up it before – three times in a day in fact. But that was a separate challenge. This ascent was after days of gruelling climbs and a distance of around...

Big Shout Out

Big hand to Catrin Sharp (nee Morgan) and Felicity Jump for outstanding work. The transformation of the UK’s busiest station is long overdue. There will be always be pros and cons to a project such as this – supporters and detractors. Especially when the...

When is an editor, a chief content officer?

When is an editor, a chief content officer? Picked up The London Standard yesterday. First time I’ve actually seen it in print. Pagination isn’t bad – 68. It still carries some of the same content as before – when it was a daily and called The...

Another cracking piece of content

Another cracking piece of content – even if I say so myself. Aimed at the 45,000 employees of Electrolux Group worldwide, it works in a number of ways. (1) as an aide to the sales team who can showcase the case studies and projects to new and aspiring clients...