Sentient wins Electrolux and charity briefs Strategic consultancy Sentient Communications has added two new accounts to its growing roster: Electrolux (below) and The Cure Parkinson’s Trust (CPT). Sentient will support the Electrolux and AEG brands across EMEA, in a...
Strategic consultancy, Sentient Communications, has added two new accounts to its growing roster: Electrolux, AVIDA Global and The Cure Parkinson’s Trust. Swedish multinational home appliance manufacturer, Electrolux, has appointed Sentient to support both Electrolux...
Nearly two years ago I did something which I spent over two decades advising colleagues, clients and friends to never do. I quit a job with no job to go to. It wasn’t something I planned (obviously) but it hadn’t been right for some time and it wasn’t getting any...
Long-term partnership will see EDF Energy deliver renewable energy for next generation, global destination entertainment resort opening in 2024 All the energy needed by the park will be generated onsite with low- carbon and renewable technologies such as solar panels...
As another Black Friday takes the world by storm, I’m left to ponder – how do the sustainability goals of a brand stack up when it’s trying to shift as much product as humanely possible in as short a time period as is physically possible? How does that work? Just...
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