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UPSKILLING – if not now, when?

Nearly two years ago I did something which I spent over two decades advising colleagues, clients and friends to never do. I quit a job with no job to go to. It wasn’t something I planned (obviously) but it hadn’t been right for some time and it wasn’t getting any...

Some brands talk, others act. Which are you?

As another Black Friday takes the world by storm, I’m left to ponder – how do the sustainability goals of a brand stack up when it’s trying to shift as much product as humanely possible in as short a time period as is physically possible? How does that work? Just...

Unlocking a communications blockage

What to do when you’re stuck with a global brand proposition that doesn’t work.   Brand propositions should make local activations easier. Invariably they don’t. It’s the moment everyone’s been waiting for. The big reveal. The solution that’s going to make...

E-Niro, De Niro, schmiro

Kia’s new campaign falls short on so many levels. Here’s what I wrote for Creative Moment. https://www.creativemoment.co/kias-e-niro-campaign-falls-flat-despite-featuring-robert-de-niro

Getting the measure of Cannes

What can the big winners from Cannes tell us about measuring the effectiveness of creativity? Remarkably little according to an analysis of the big winners. The Creative Moment kindly published my analysis – click below to read it. When reach and impressions are the...

Does a brand need purpose?

“The meaning of life is to find your gift. The purpose of life is to give it away” Pablo Picasso (maybe) Purpose can strengthen a brand but it can also become a distraction. The research from Harvard and EY defines purpose as “an aspirational reason for being which...