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POINTS OF VIEW
what is brand purpose
Does a brand need purpose?

Does a brand need purpose?

“The meaning of life is to find your gift. The purpose of life is to give it away” Pablo Picasso (maybe) Purpose can strengthen a brand but it can also become a distraction. The research from Harvard and EY defines purpose as “an aspirational reason for being which...

POINTS OF VIEW
Millennial schmennial

Millennial schmennial

Having spent the last ten days pulling apart volumes of TGI data to once again debunk the ‘millennial myth’, this article from John Lowery pops up and articulates the point so much better.  Conclusion: everyone has a responsibility to be smarter....

WINS & PRAISE
M&S appoints Sentient
M&S appoints Sentient

M&S appoints Sentient

The UK’s favourite retailer brings in Sentient for strategic and creative services. Sentient Communications has been brought in by Marks and Spencer (M&S) to provide on-going strategic and creative services. Reporting directly to Clare Wilkes, Head of Corporate...