One of the world’s oldest gins brings in Sentient to help with positioning and creative.
Sentient Communications has been tasked to help one of Britain’s oldest gins find its voice in the UK. The brand, which has been distilled using the same blend of seven exotic botanicals, soft Dartmoor water and pure grain alcohol since 1793, is one of the most respected in the industry. But awareness and understanding of its story amongst UK audiences is low. Sentient founder, Daniel Cohen, who previously represented Pernod Ricard Winemakers, has been asked to review the current brand position and devise a number of creative routes for the market.