Sentient wins Electrolux and charity briefs
Strategic consultancy Sentient Communications has added two new accounts to its growing roster: Electrolux (below) and The Cure Parkinson’s Trust (CPT). Sentient will support the Electrolux and AEG brands across EMEA, in a remit that includes strategic and creative services focusing on “strong, consumer-centric earned-media platforms that seamlessly integrate with marketing campaigns across markets”. CPT is the only organisation in the UK solely dedicated to finding a cure for Parkinson’s disease. Sentient will provide pro bono creative support to its fundraising team.