3THINKRS New Consultancy of the Year PRCA Grand Prix Award winners

WINNERS I love what I do. Half of my time I spend helping clients to figure out the answers to some pretty tough, strategic questions regarding their brands. And the other half I spend working with agencies, helping them to get to where they want to be. 3THINKRS was...

Persistence pays off

Press release case study. When your story doesn’t get a bite, repurpose and go again A case study for making low times, high times. What makes a successful press release? It can happen to the best of us. There’s a good story just waiting to be told and you’ve got all...

19 Crimes named UK’s favourite supermarket wine

Such good news to start the week to. 19 Crimes was a great brand to work on and another example of where, sometimes, global positioning doesn’t quite work for local markets. Four weeks of analysis and diagnostics identified how and where local markets could...

The perils of purpose

When a brand uses purpose for both positioning AND to communicate social good, it often forgets about distinction and differentiation. Very few can pull it off. Patagonia did, IMHO. “Build the best product, cause no unnecessary harm, use business to inspire and...

Sentient shortlisted as EMEA New Consultancy of the Year 2020

Prestigious recognition from PR industry leading body, PRovoke, formerly the Holmes Report. “It’s not every new agency that can claim a business the size of Marks & Spencer as its founding client, but that was exactly the case for Sentient, set up by Daniel Cohen...