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Unlocking a communications blockage

What to do when you’re stuck with a global brand proposition that doesn’t work.   Brand propositions should make local activations easier. Invariably they don’t. It’s the moment everyone’s been waiting for. The big reveal. The solution that’s going to make...

E-Niro, De Niro, schmiro

Kia’s new campaign falls short on so many levels. Here’s what I wrote for Creative Moment. https://www.creativemoment.co/kias-e-niro-campaign-falls-flat-despite-featuring-robert-de-niro

Getting the measure of Cannes

What can the big winners from Cannes tell us about measuring the effectiveness of creativity? Remarkably little according to an analysis of the big winners. The Creative Moment kindly published my analysis – click below to read it. When reach and impressions are the...

The London Resort appoints Sentient

Agency retained to provide strategic and creative services A new, global entertainment destination based 17 minutes outside of London has appointed Sentient for strategic and creative services. The 535 acre resort, the equivalent of 136 Wembley Stadiums and three...

Does a brand need purpose?

“The meaning of life is to find your gift. The purpose of life is to give it away” Pablo Picasso (maybe) Purpose can strengthen a brand but it can also become a distraction. The research from Harvard and EY defines purpose as “an aspirational reason for being which...